This week the high end fashion brand Balmain debuted it's new collection with high street store H&M. Olivier Rousteing at 30 is the Creative Director for Balmain. Rousteing was born on September 13th 1986 in France. He started as a designer at Roberto Cavalli but at aged 24, he replaced Christophe Decarnin as CD at Balmain.
H&M has collaborated with many high fashion brands such as Karl Lagerfeld (the first H&M collaboration back in 2004) Stella McCartney, Viktor & Rolf, Lavin and Alexandra Wang. Using these high end brands strengthens its 'Brand Recognition''.
This Balmain x H&M collection ranges from luscious velvet bodycon dresses, fun faux fur jackets, the classic black, gold and white combo, and a dash of sophistication. I think it's a gorgeous collection, the prices range from £12.99 to £399.99.
I read that some customers waited for over 24 hours outside H&M to buy the new collection, and some people travelled from over-seas. This brand collaboration truly exploded. Everything online is sold out (cry). H&M are completely meshing high end and high street together, which allows people like me to shop for beautiful products at an affordable price (maybe not the £399.99 jacket)
If you want to read more about this collection or see the products, please take a look at these websites!
http://www.hm.com/gb/balmain
http://www.newyorker.com/culture/cultural-comment/h-ms-ongoing-high-fashion-experiment
Saskia x
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